The most streamed songs are Amapiano songs, and the top two on the most streamed South African artists list are Amapiano artists. Other playlists on the list include Made In South Africa, Afrikaanse Hits, and Hot Hits South Africa.Īmapiano continues to dominate the lists. The playlist rounds up the top five most streamed South African playlists in SA led by Amapiano Grooves. Bhinca Nation is the fifth most streamed South African playlist. The duo’s appearance on the Bhinca culture-leaning playlist Bhinca Nation can be one of the reasons they featured in the two lists. He is the third most streamed South African artist in SA and his album Isibuko, is the third most streamed South African album in SA. Their single Umbayimbayi sits at number ten on the most streamed South African songs in SA, while the album, Ukhamba makes an appearance at the same spot on the most streamed albums in SA list. The duo named Inkabi Zezwe who released their first album project this year, appear in two lists. The local resonance can also be attributed to artists’ innovation, for example, Sjava and Big Zulu ’s partnership. However, they have one artist in common, Drake, who tops both their lists. The majority of the social platforms’ users, 18-24-year-olds listen to more non-South African artists than 25-34-year-olds. Correspondingly, Drake and SZA are the top two most shared artists on the same platform. South African users like to share what they are listening to, especially on social media. SZA ) is the number one most shared song on Instagram. In addition, Drake’s Slime You Out (feat. Its intuitive searching capabilities in South Africa landed Kelvin Momo on the second most searched artist list behind Drake. The search function on Spotify is one of the key tabs of discovery for many users. We are glad to see the local creators resonating with South African users,” says Phiona Okumu, Spotify Sub-Saharan Africa’s Head of Music. “The South African music industry is evolving and growing with every song released. DJ Maphorisa, Nandipha808, Ceeka RSA & Tyron Dee) also tops the most added song to user-generated playlists list. On the same token, the top streamed song Tyler ICU’s – Mnike (feat. Nine out of ten of the top streamed songs in South Africa are all South African, a major difference from the two previous years when international songs dominated the list. Tyler ICU’s Mnike and Lady Amar’s Hamba Juba lead the most streamed songs in South Africa, in a list dominated by local songs. Local music consumption has grown exponentially, increasing by 101% in 2023. The improvement is also evident in the consumption. Spotify Wrapped 2023 shows that local users are listening to more and more local songs and South African artists are resonating with users across the country. Spotify Wrapped is the streaming giant’s thorough look into the music and podcasts that defined the year for South African users. Spotify Wrapped 2023 demonstrated that South Africans are consuming more local songs, compared to 2022.
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